RWDY

Problem

RWDY, a fashion e-commerce brand, launched fast on WooCommerce — the right call for getting to market on day zero. But as the brand grew, that stack couldn't keep up with fashion-drop traffic: unpredictable spikes and rising AWS bills that ate into margins.

Approach

Started with whatever got the business live fastest, then rebuilt from the ground up once scale demanded it — rather than keep patching an architecture the business had outgrown. Redesigned the platform around serverless Node.js on AWS and rebuilt the mobile app in React Native, purpose-built for spiky, cost-sensitive e-commerce traffic.

What I built

• Ground-up rebuild from WooCommerce to a serverless Node.js platform with a React Native mobile app
• Serverless API layer on AWS Lambda with DynamoDB for high-throughput catalog and order reads
• Auto-scaling and cost monitoring tuned to real fashion-drop traffic patterns
• Storefront and checkout rebuilt to hold up under peak, spiky demand

Outcome

Cut infrastructure costs by 95% while scaling to 2M+ requests per hour at peak — handling drop-day traffic without manual firefighting or emergency rewrites.

Tech